adwords trainingYou receive reporting every month. You are not 100% sure you are really on top of things.  You want to gain a better understanding of search.

Goals of this course:
After following this course, you will have a complete overview of what it takes to make an AdWords campaign a succes. You will understand how you or your agency must create AdWords campaigns, what the optimal structure should be & how campaigns should be optimized.

This training course is ideal for:
Business managers, digital marketeers, e-commerce owners, communication & marketing officers.

Prerequisite knowledge
A basic knowledge of online marketing  & general marketing principles will be handy!

Which topics will be treated?
1. Brief introduction to Search Engine Advertising: what makes AdWords work?
2. How does the AdWords payment system work?
3. The most important terminology
4. The ideal AdWords account structure (& how to recognize if your current SEA guy is making a mess of things).
5. CTR and quality score: what is the impact of getting this wrong on your monthly bill?
6. Overview of the Google AdWords interface : what you need to be able to check.
7. Creation of an AdWords campaign: what does it entail?
8. Keyword research and selection: how are you covering the purchase journey?
9. Campaign management: is the right bidding strategy being used? Are you paying too much?
10. Best practices for ad copy writing
11. Retargeting in search today: best practices and concrete examples.
12. Measuring results & making reporting that allow you to make strategic decisions.
13. ROI-targetted advertising: making the right call.

The course is taught in small groups, from 9:30 to approximately 16:00. Lunch is included.

Rue Abbé Cuypers 3, 1040 Etterbeek
How much does it cost?
480 eur per person(VAT excl.)

How do I register?
Please send an email to: or use the contact form below. We work in small groups, so we have trainings all the time. We also organize private trainings for groups upon request.

If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs.

See you soon!

Please complete the following form to enroll:

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“We attended the 3 Google courses organized by Clicktrust and every time, we acquired interesting insights for our future actions.

We were able to combine theory with practice through different excercises, which allowed us to discover some very useful functionalities for our analyses.

As the knowledge levels of the attendees were quite different, we enjoyed the flexibility of the training which allowed each of us to ask questions and to choose whether or not to go into detail for the different topics that were discussed.”

(Nadia Mghari and Julie Van Camp – Digital Manager L’Oréal)